{"version":"1.0","provider_name":"PK Pharmakommunikation","provider_url":"https:\/\/www.pk-pharmakommunikation.de\/en\/","title":"Magic & Methodology: How drug names are created &#8226; PK Pharmakommunikation","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"Ygu25ycN1U\"><a href=\"https:\/\/www.pk-pharmakommunikation.de\/en\/blog\/magic-methodology-how-drug-names-are-created\/\">Magic &amp; Metho\u00addo\u00adlogy: How drug names are created<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.pk-pharmakommunikation.de\/en\/blog\/magic-methodology-how-drug-names-are-created\/embed\/#?secret=Ygu25ycN1U\" width=\"600\" height=\"338\" title=\"&#8220;Magic &amp; Metho\u00addo\u00adlogy: How drug names are created&#8221; &#8212; PK Pharmakommunikation\" data-secret=\"Ygu25ycN1U\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.pk-pharmakommunikation.de\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.pk-pharmakommunikation.de\/wp-content\/uploads\/doctor-8264057_1280.jpg","thumbnail_width":1280,"thumbnail_height":853,"description":"Whether it\u2019s Aspirin\u00ae, Humira\u00ae or Eliquis\u00ae \u2013 drug names are all around us, but rarely self-expl\u00adana\u00adtory. How are these names created? At the end of the day, naming follows an exci\u00adting, highly regu\u00adlated and some\u00adtimes very crea\u00adtive process. Every drug has at least two names. The generic name (active ingre\u00addient name) and the trade name [&hellip;]"}