{"id":766,"date":"2022-04-29T12:25:47","date_gmt":"2022-04-29T12:25:47","guid":{"rendered":"http:\/\/ba9xfiw.myraidbox.de\/strategy\/"},"modified":"2025-06-24T15:07:28","modified_gmt":"2025-06-24T15:07:28","slug":"strategy","status":"publish","type":"page","link":"https:\/\/www.pk-pharmakommunikation.de\/en\/strategy\/","title":{"rendered":"Stra\u00adtegy"},"content":{"rendered":"<p>[et_pb_section fb_built=\u201c1\u201d next_background_color=\u201d#ffffff\u201d module_id=\u201cpk-hero\u201d module_class=\u201ccentered\u201d _builder_version=\u201c4.16\u201d _module_preset=\u201cdefault\u201d background_enable_color=\u201coff\u201d use_background_color_gradient=\u201con\u201d background_color_gradient_direction=\u201c45deg\u201d background_color_gradient_stops=\u201d#941c81 0%|rgba(231,64,17,0.9) 100%\u201d background_color_gradient_overlays_image=\u201con\u201d background_color_gradient_start=\u201c#941c81\u201d background_color_gradient_end=\u201crgba(231,64,17,0.9)\u201d background_enable_image=\u201coff\u201d position_origin_a=\u201ctop_center\u201d min_height_last_edited=\u201coff|phone\u201d bottom_divider_style=\u201ccurve2\u201d bottom_divider_height=\u201c5vw\u201d global_colors_info=\u201d{}\u201d][et_pb_row _builder_version=\u201c4.16\u201d _module_preset=\u201cdefault\u201d width=\u201c90%\u201d max_width=\u201c90%\u201d custom_margin=\u201d||50px||false|false\u201d custom_padding=\u201c0px||0px||true|false\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.16\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_icon font_icon=\u201c\uf439||fa||900\u201d icon_color=\u201d#FFFFFF\u201d _builder_version=\u201c4.16\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][\/et_pb_icon][et_pb_text _builder_version=\u201c4.16\u201d _module_preset=\u201cdefault\u201d text_line_height=\u201c1em\u201d text_orientation=\u201ccenter\u201d background_layout=\u201cdark\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h1><strong>Stra\u00adtegy<\/strong><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201c1\u201d module_id=\u201chello\u201d _builder_version=\u201c4.16\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_row _builder_version=\u201c4.16\u201d _module_preset=\u201c19928f27-354a-4e19-9de1-0b6c5a94c95d\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.16\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_text _builder_version=\u201c4.16\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d]We support you in plan\u00adning and desig\u00adning commu\u00adni\u00adca\u00adtion and trai\u00adning measures in all areas of medical communication:<\/p>\n<ul>\n<li>Medical-scien\u00adtific consulting<\/li>\n<li>Rese\u00adarch, analyses of market, compe\u00adti\u00adtion and products<\/li>\n<li>Review and analysis of study results<\/li>\n<li>Deve\u00adlo\u00adp\u00adment of commu\u00adni\u00adca\u00adtion concepts as well as marke\u00adting and commu\u00adni\u00adca\u00adtion strategies<\/li>\n<\/ul>\n<p>&nbsp;[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201c1\u201d module_id=\u201chello\u201d _builder_version=\u201c4.16\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_row _builder_version=\u201c4.16\u201d _module_preset=\u201c19928f27-354a-4e19-9de1-0b6c5a94c95d\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.16\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_text _builder_version=\u201c4.25.1\u201d _module_preset=\u201cdefault\u201d hover_enabled=\u201c0\u201d global_colors_info=\u201d{}\u201d sticky_enabled=\u201c0\u201d]<\/p>\n<h2>FAQ<\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u201c4.25.1\u201d _module_preset=\u201cdefault\u201d hover_enabled=\u201c0\u201d sticky_enabled=\u201c0\u201d]<\/p>\n<div class=\"faq-item\">\n<h3>Why is stra\u00adtegic consul\u00adting important in phar\u00admaceu\u00adtical communications?<\/h3>\n<pee>Stra\u00adtegic consul\u00adting ensures that medical content reaches its target groups precisely \u2013 factually correct, under\u00adstan\u00addable, and effec\u00adtive. It helps to clearly define commu\u00adni\u00adca\u00adtion goals, sharpen messages, and imple\u00adment content consis\u00adt\u00adently across all chan\u00adnels. In phar\u00admaceu\u00adtical marke\u00adting in parti\u00adcular, it is crucial for buil\u00adding trust, setting yourself apart from the compe\u00adti\u00adtion, and meeting regu\u00adla\u00adtory requirements.<\/pee>\n<\/div>\n<div class=\"faq-item\">\n<h3>What is the diffe\u00adrence between e\u2011learning and e\u2011detailing?<\/h3>\n<pee>E\u2011learning conveys medical or phar\u00admaceu\u00adtical content for conti\u00adnuing education\u2014usually in a flexible and indi\u00advi\u00addua\u00adlized manner. E\u2011detailing, on the other hand, is a digital form of sales in which specia\u00adlists (e.g., doctors) are provided with inter\u00adac\u00adtive infor\u00adma\u00adtion about products, often through personal contact via video or tablet. In short, e\u2011learning provides further trai\u00adning, while e\u2011detailing informs and convinces in the phar\u00admaceu\u00adtical sales&nbsp;force.<\/pee>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Why is strategic consulting important in pharmaceutical communications?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Strategic consulting ensures that medical content reaches its target groups precisely \u2013 factually correct, understandable, and effective. It helps to clearly define communication goals, sharpen messages, and implement content consistently across all channels. 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df_cci_circle_icon=\u201con\u201d cc_button_button_url_new_window=\u201c1\u201d _builder_version=\u201c4.25.1\u201d _module_preset=\u201cdefault\u201d background_enable_color=\u201coff\u201d background_enable_image=\u201coff\u201d link_option_url=\u201chttps:\/\/www.pk-pharmakommunikation.de\/strategie\/\u201d global_colors_info=\u201d{}\u201d][\/difl_contentcarouselitem][difl_contentcarouselitem title=\u201cResearch and trans\u00adla\u00adtion\u201d df_cci_use_icon=\u201con\u201d df_cci_font_icon=\u201c\uf518||fa||900\u201d df_cci_icon_color=\u201c#333333\u201d df_cci_icon_align=\u201ccenter\u201d df_cci_image_align=\u201ccenter\u201d df_cci_icon_bg=\u201d#FFFFFF\u201d df_cci_circle_icon=\u201con\u201d cc_button_button_url_new_window=\u201c1\u201d _builder_version=\u201c4.25.1\u201d _module_preset=\u201cdefault\u201d background_enable_color=\u201coff\u201d background_enable_image=\u201coff\u201d link_option_url=\u201chttps:\/\/www.pk-pharmakommunikation.de\/recherche-uebersetzung\/\u201d global_colors_info=\u201d{}\u201d][\/difl_contentcarouselitem][\/difl_contentcarousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201c1\u201d _builder_version=\u201c4.25.1\u201d _module_preset=\u201cdefault\u201d global_module=\u201c1581\u201d saved_tabs=\u201call\u201d global_colors_info=\u201d{}\u201d][et_pb_row _builder_version=\u201c4.16\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.16\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_text _builder_version=\u201c4.25.1\u201d _module_preset=\u201cdefault\u201d text_orientation=\u201ccenter\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h2>Contact<\/h2>\n<p>[\/et_pb_text][et_pb_image src=\u201chttps:\/\/www.pk-pharmakommunikation.de\/wp-content\/uploads\/Petra-Kittner-Hello.jpg\u201d 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global_colors_info=\u201d{}\u201d][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stra\u00adtegyWe support you in plan\u00adning and desig\u00adning commu\u00adni\u00adca\u00adtion and trai\u00adning measures in all areas of medical commu\u00adni\u00adca\u00adtion: Medical-scien\u00adtific consul\u00adting Rese\u00adarch, analyses of market, compe\u00adti\u00adtion and products Review and analysis of study results Deve\u00adlo\u00adp\u00adment of commu\u00adni\u00adca\u00adtion concepts as well as marke\u00adting and commu\u00adni\u00adca\u00adtion stra\u00adte\u00adgies &nbsp;FAQAll our services<\/p><div class=\"et_pb_module difl_contentcarousel difl_contentcarousel_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<h2 style=\"background:#eee; padding: 10px 20px;\">Please <strong>Add New Item<\/strong> to continue<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","wp_typography_post_enhancements_disabled":false,"footnotes":""},"difl_page_category":[],"class_list":["post-766","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategy &#8226; PK Pharmakommunikation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pk-pharmakommunikation.de\/en\/strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategy &#8226; PK 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