{"id":1729,"date":"2024-10-31T10:16:33","date_gmt":"2024-10-31T10:16:33","guid":{"rendered":"https:\/\/www.pk-pharmakommunikation.de\/?p=1729"},"modified":"2024-10-31T10:22:52","modified_gmt":"2024-10-31T10:22:52","slug":"its-in-our-nature-the-power-of-scents","status":"publish","type":"post","link":"https:\/\/www.pk-pharmakommunikation.de\/en\/blog\/its-in-our-nature-the-power-of-scents\/","title":{"rendered":"It\u2019s in our nature \u2013 the power of scents"},"content":{"rendered":"

Our sense of smell is better than we thought: accor\u00adding to a recent study<\/a>, it reco\u00adg\u00adnises scents much faster than previously assumed \u2013 in just 60 milli\u00adse\u00adconds. That\u2019s almost as fast as the eye perceives colours. The results also show that our brain can process odours extre\u00admely effi\u00adci\u00adently. Scents directly control the limbic system in the brain, which is respon\u00adsible for emotions.<\/p>\n

The saying \u2018follow your nose\u2019 could ther\u00ade\u00adfore contain more truth than many people realise. Long before we consciously perceive them, we are already uncon\u00adsciously reac\u00adting to certain scents. This explains why we feel comfor\u00adtable in certain envi\u00adron\u00adments or why some people seem plea\u00adsant or unplea\u00adsant to us. In sales psycho\u00adlogy, incre\u00adasing sales through the targeted use of scents has long been a reality. For example, fashion stores often use fresh, light scents such as citrus or lavender, or in the men\u2019s depart\u00adment of a clot\u00adhing store, the sales envi\u00adron\u00adment is perceived as more coherent when \u2018male\u2019 smells such as coffee, wood or rose\u00admary are in the air.<\/p>\n

The choice of partner is also strongly influenced by the body odour of the poten\u00adtial partner. The nose can perceive the body\u2019s own scents, the phero\u00admones, which give us infor\u00adma\u00adtion about the immune system of the other person. Humans seem to prefer part\u00adners whose immune system differs from their own because this poten\u00adti\u00adally leads to better genetic diver\u00adsity in the offspring.<\/p>\n

Perfumes or arti\u00adfi\u00adcial fragrances can influence this process and enhance or reduce the natural attrac\u00adtion between people. A study from 2012<\/a> suggests that people usually choose perfumes that match their indi\u00advi\u00addual body odour. So, keep your eyes open when choo\u00adsing a perfume, as your perfume may reveal more about you than you think!<\/p>\n","protected":false},"excerpt":{"rendered":"

Our sense of smell is better than we thought: accor\u00adding to a recent study, it reco\u00adg\u00adnises scents much faster than previously assumed \u2013 in just 60 milli\u00adse\u00adconds. That\u2019s almost as fast as the eye perceives colours. The results also show that our brain can process odours extre\u00admely effi\u00adci\u00adently. Scents directly control the limbic system in [\u2026]<\/p>\n","protected":false},"author":4,"featured_media":1727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-1729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"yoast_head":"\nIt's in our nature \u2013 the power of scents • PK Pharmakommunikation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pk-pharmakommunikation.de\/en\/blog\/its-in-our-nature-the-power-of-scents\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It's in our nature \u2013 the power of scents • PK Pharmakommunikation\" \/>\n<meta property=\"og:description\" content=\"Our sense of smell is better than we thought: accor\u00adding to a recent study, it reco\u00adg\u00adnises scents much faster than previously assumed \u2013 in just 60 milli\u00adse\u00adconds. That\u2019s almost as fast as the eye perceives colours. The results also show that our brain can process odours extre\u00admely effi\u00adci\u00adently. 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