{"id":1747,"date":"2024-12-31T14:29:02","date_gmt":"2024-12-31T14:29:02","guid":{"rendered":"https:\/\/www.pk-pharmakommunikation.de\/blog\/new-years-eve-excitement-in-many-facets\/"},"modified":"2024-12-31T14:34:39","modified_gmt":"2024-12-31T14:34:39","slug":"new-years-eve-excitement-in-many-facets","status":"publish","type":"post","link":"https:\/\/www.pk-pharmakommunikation.de\/en\/blog\/new-years-eve-excitement-in-many-facets\/","title":{"rendered":"New Year\u2019s Eve exci\u00adte\u00adment in many facets"},"content":{"rendered":"

New Year\u2019s Eve \u2014 that means looking back on the past year, explo\u00adring new possi\u00adbi\u00adli\u00adties for the coming one and, of course, for many, cele\u00adbra\u00adting with cham\u00adpagne and fireworks.<\/p>\n

 <\/p>\n

The leading medical topics of 2024<\/strong><\/p>\n

Let\u2019s start with a look back \u2014 at what has been parti\u00adcu\u00adlarly discussed in the medical world. Arti\u00adfi\u00adcial intel\u00adli\u00adgence (AI) curr\u00adently tops the list of medical topics. Accor\u00adding to ChatGPT itself, \u201cthe inte\u00adgra\u00adtion of AI and machine lear\u00adning is revo\u00adlu\u00adtio\u00adni\u00adsing diagno\u00adstic proce\u00addures and treat\u00adment approa\u00adches\u201d \u2014 so you can\u2019t deny the tech\u00adno\u00adlogy a certain self-confi\u00addence. Here are the top three topics of the past year from an AI perspective:<\/p>\n

- Arti\u00adfi\u00adcial intel\u00adli\u00adgence & digital medicine<\/p>\n

- Gene and cell therapy<\/p>\n

- Post-pandemic era & infectiology<\/p>\n

Chan\u00adging New Year\u2019s resolutions<\/strong><\/p>\n

The New Year\u2019s reso\u00adlu\u00adtions <\/a>have also changed quite a bit: \u201cDo more sport\u201d, \u201cSave more money\u201d and \u201cEat healt\u00adhier\u201d are now at the top of the list for 2025. In compa\u00adrison: last year, \u201cSpend more time with friends and family\u201d and \u201cReduce stress\u201d were at the top of the list. Just one year ago, being frugal was still in second place.<\/p>\n

Studying the hangover<\/strong><\/p>\n

While some people are eager to get started with their good inten\u00adtions on 1 January, others are still strugg\u00adling with the conse\u00adquences of a boozy evening the night before. Little known: There is a whole team of rese\u00adar\u00adchers dedi\u00adcated to alcohol-related hango\u00advers. The Alcohol Hangover Rese\u00adarch Group (AHRG) explains the causes, conse\u00adquences and possible anti-hangover cures. If you want to delve deeper, you can click through the online procee\u00addings of their 12th meeting in 2024<\/a>. Unfort\u00adu\u00adna\u00adtely, the profes\u00adsio\u00adnals don\u2019t have a magic cure either<\/p>\n

When cele\u00adbra\u00adting has consequences<\/strong><\/p>\n

The rising alcohol levels on New Year\u2019s Eve don\u2019t just seem to increase the risk of a hangover. In the USA at least, sales of emer\u00adgency contracep\u00adtives increase by around 10 per cent directly after New Year\u2019s Eve. It remains to be seen how things will look in Germany in this respect. We can perhaps use the carnival as a compa\u00adrison here, which at least in some areas is defi\u00adni\u00adtely compe\u00adting with or even over\u00adta\u00adking New Year\u2019s Eve in terms of alcohol consump\u00adtion. The health autho\u00adri\u00adties in Cologne have been taking precau\u00adtions for a long time: For 20 years, taxi drivers have been distri\u00adbu\u00adting a total of 5,000 condoms to revel\u00adlers during carnival!<\/p>\n

Between light spec\u00adtacle and ligyrophobia<\/strong><\/p>\n

Last but not least, there are the fire\u00adworks on New Year\u2019s Eve. After the lean coro\u00adna\u00advirus years, New Year\u2019s Eve sales of fire\u00adworks <\/a>have reached a new high since 2022: in both 2022 and 2023, 180 million euros were spent on the colourful fire\u00adworks in Germany. What was once intended to drive away evil spirits has now become a bone of conten\u00adtion. In addi\u00adtion to fine dust and rubbish, every year it brings us a lot of noise, inju\u00adries and disturbed animals \u2014 as well as some people who feel fear or even panic. In fact, there is a specia\u00adlised term for this: ligy\u00adro\u00adphobia \u2014 the fear of loud noises and bangs.<\/p>\n

Have a good start to and through the New Year!<\/p>\n","protected":false},"excerpt":{"rendered":"

New Year\u2019s Eve \u2014 that means looking back on the past year, explo\u00adring new possi\u00adbi\u00adli\u00adties for the coming one and, of course, for many, cele\u00adbra\u00adting with cham\u00adpagne and fire\u00adworks.   The leading medical topics of 2024 Let\u2019s start with a look back \u2014 at what has been parti\u00adcu\u00adlarly discussed in the medical world. Arti\u00adfi\u00adcial intel\u00adli\u00adgence (AI) [\u2026]<\/p>\n","protected":false},"author":4,"featured_media":1745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-1747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"yoast_head":"\nNew Year's Eve excitement in many facets • PK Pharmakommunikation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pk-pharmakommunikation.de\/en\/blog\/new-years-eve-excitement-in-many-facets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Year's Eve excitement in many facets • PK Pharmakommunikation\" \/>\n<meta property=\"og:description\" content=\"New Year\u2019s Eve \u2014 that means looking back on the past year, explo\u00adring new possi\u00adbi\u00adli\u00adties for the coming one and, of course, for many, cele\u00adbra\u00adting with cham\u00adpagne and fireworks.   The leading medical topics of 2024 Let\u2019s start with a look back \u2014 at what has been parti\u00adcu\u00adlarly discussed in the medical world. 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