{"id":1834,"date":"2025-06-30T10:52:28","date_gmt":"2025-06-30T10:52:28","guid":{"rendered":"https:\/\/www.pk-pharmakommunikation.de\/?p=1834"},"modified":"2025-06-30T10:58:48","modified_gmt":"2025-06-30T10:58:48","slug":"automatically-brilliant-or-brilliantly-flawed-medical-writing-and-ai","status":"publish","type":"post","link":"https:\/\/www.pk-pharmakommunikation.de\/en\/blog\/automatically-brilliant-or-brilliantly-flawed-medical-writing-and-ai\/","title":{"rendered":"Automatically brilliant \u2013 or brilliantly flawed? Medical writing and&nbsp;AI"},"content":{"rendered":"<p>Digitalisation does not stop at medical writing: AI drafts headlines, summarises studies and juggles technical terms. This often cuts down on time and even includes spell checking. Quality is also often impeccable.<\/p>\n<p>Yet the devil lives in the details:<\/p>\n<p>\ud83d\ude31 When AI has clearly missed the mark, it sometimes struggles to respond to criticism. Attempts to convince it can then take longer than doing the job yourself.<\/p>\n<p>\ud83e\ude93 Empathy and individual attention to target groups are sometimes lacking, and overly literal translations quickly come across as clumsy. On the other hand, pompous, patronising phrases are also frequently found.<\/p>\n<p>\ud83e\udd22 What\u2019s more, AI can\u2019t teach what it hasn\u2019t learned \u2013 it\u2019s a case of \u201cgarbage in, garbage out\u201d. If the training data is unclear, it\u2019s like playing with a black box and all its unknowns and&nbsp;risks.<\/p>\n<p>\u26a0\ufe0f But one of the most important prerequisites for working with AI is: only believe what you have checked yourself. This is tricky because AI often makes mistakes in completely different places than humans do \u2013 in places where you might not look so closely. And once artificial intelligence lets its imagination run wild, neither references nor figures nor quotes are safe from its inventiveness.<\/p>\n<p>After all, AI only wants to give you what you&nbsp;want\u2026<\/p>\n<p>The Columbia Journalism Review\u2019s Tow Center for Digital Journalism published an interesting and rather disillusioning study on AI and citations just this&nbsp;March:<\/p>\n<p><a href=\"https:\/\/www.cjr.org\/tow_center\/we-compared-eight-ai-search-engines-theyre-all-bad-at-citing-news.php\" target=\"_blank\" rel=\"noopener\">AI Search Has A Citation Problem<\/a><\/p>\n<p>So our experience is: AI is a gift for routine tasks, but human judgement is still needed for everything else. Medical writing is more than just processing data into text \u2013 experience, imagination,&nbsp;critical thinking and \u2018common human sense\u2019 are still needed \u2013 from&nbsp;us.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digitalisation does not stop at medical writing: AI drafts headlines, summarises studies and juggles technical terms. This often cuts down on time and even includes spell checking. Quality is also often impeccable. Yet the devil lives in the details: \ud83d\ude31 When AI has clearly missed the mark, it sometimes struggles to respond to criticism. Attempts&nbsp;[\u2026]<\/p>\n","protected":false},"author":4,"featured_media":1832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[20,11],"tags":[],"class_list":["post-1834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Automatically brilliant \u2013 or brilliantly flawed? 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