{"id":1834,"date":"2025-06-30T10:52:28","date_gmt":"2025-06-30T10:52:28","guid":{"rendered":"https:\/\/www.pk-pharmakommunikation.de\/?p=1834"},"modified":"2025-06-30T10:58:48","modified_gmt":"2025-06-30T10:58:48","slug":"automatically-brilliant-or-brilliantly-flawed-medical-writing-and-ai","status":"publish","type":"post","link":"https:\/\/www.pk-pharmakommunikation.de\/en\/blog\/automatically-brilliant-or-brilliantly-flawed-medical-writing-and-ai\/","title":{"rendered":"Auto\u00adma\u00adti\u00adcally bril\u00adliant \u2013 or bril\u00adli\u00adantly flawed? Medical writing and AI"},"content":{"rendered":"

Digi\u00adta\u00adli\u00adsa\u00adtion does not stop at medical writing: AI drafts head\u00adlines, summa\u00adrises studies and juggles tech\u00adnical terms. This often cuts down on time and even includes spell checking. Quality is also often impeccable.<\/p>\n

Yet the devil lives in the details:<\/p>\n

\ud83d\ude31 When AI has clearly missed the mark, it some\u00adtimes strug\u00adgles to respond to criti\u00adcism. Attempts to convince it can then take longer than doing the job yourself.<\/p>\n

\ud83e\ude93 Empathy and indi\u00advi\u00addual atten\u00adtion to target groups are some\u00adtimes lacking, and overly literal trans\u00adla\u00adtions quickly come across as clumsy. On the other hand, pompous, patro\u00adni\u00adsing phrases are also frequently found.<\/p>\n

\ud83e\udd22 What\u2019s more, AI can\u2019t teach what it hasn\u2019t learned \u2013 it\u2019s a case of \u201cgarbage in, garbage out\u201d. If the trai\u00adning data is unclear, it\u2019s like playing with a black box and all its unknowns and risks.<\/p>\n

\u26a0\ufe0f But one of the most important prere\u00adqui\u00adsites for working with AI is: only believe what you have checked yourself. This is tricky because AI often makes mistakes in comple\u00adtely diffe\u00adrent places than humans do \u2013 in places where you might not look so closely. And once arti\u00adfi\u00adcial intel\u00adli\u00adgence lets its imagi\u00adna\u00adtion run wild, neither refe\u00adrences nor figures nor quotes are safe from its inventiveness.<\/p>\n

After all, AI only wants to give you what you want\u2026<\/p>\n

The Columbia Jour\u00adna\u00adlism Review\u2019s Tow Center for Digital Jour\u00adna\u00adlism published an inte\u00adres\u00adting and rather disil\u00adlu\u00adsio\u00adning study on AI and cita\u00adtions just this March:<\/p>\n

AI Search Has A Cita\u00adtion Problem<\/a><\/p>\n

So our expe\u00adri\u00adence is: AI is a gift for routine tasks, but human judge\u00adment is still needed for ever\u00ady\u00adthing else. Medical writing is more than just proces\u00adsing data into text \u2013 expe\u00adri\u00adence, imagi\u00adna\u00adtion, critical thin\u00adking and \u2018common human sense\u2019 are still needed \u2013 from us.<\/p>\n","protected":false},"excerpt":{"rendered":"

Digi\u00adta\u00adli\u00adsa\u00adtion does not stop at medical writing: AI drafts head\u00adlines, summa\u00adrises studies and juggles tech\u00adnical terms. This often cuts down on time and even includes spell checking. Quality is also often impec\u00adcable. Yet the devil lives in the details: \ud83d\ude31 When AI has clearly missed the mark, it some\u00adtimes strug\u00adgles to respond to criti\u00adcism. Attempts [\u2026]<\/p>\n","protected":false},"author":4,"featured_media":1832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[20,11],"tags":[],"class_list":["post-1834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-uncategorized"],"yoast_head":"\nAutomatically brilliant \u2013 or brilliantly flawed? 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