Strategy
- Medical-scientific consulting
- Research, analyses of market, competition and products
- Review and analysis of study results
- Development of communication concepts as well as marketing and communication strategies
FAQ
Why is strategic consulting important in pharmaceutical communications?
Strategic consulting ensures that medical content reaches its target groups precisely – factually correct, understandable, and effective. It helps to clearly define communication goals, sharpen messages, and implement content consistently across all channels. In pharmaceutical marketing in particular, it is crucial for building trust, setting yourself apart from the competition, and meeting regulatory requirements.
What is the difference between e‑learning and e‑detailing?
E‑learning conveys medical or pharmaceutical content for continuing education—usually in a flexible and individualized manner. E‑detailing, on the other hand, is a digital form of sales in which specialists (e.g., doctors) are provided with interactive information about products, often through personal contact via video or tablet. In short, e‑learning provides further training, while e‑detailing informs and convinces in the pharmaceutical sales force.
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