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Stra­tegy

We support you in plan­ning and desig­ning commu­ni­ca­tion and trai­ning measures in all areas of medical communication:
  • Medical-scien­tific consulting
  • Rese­arch, analyses of market, compe­ti­tion and products
  • Review and analysis of study results
  • Deve­lo­p­ment of commu­ni­ca­tion concepts as well as marke­ting and commu­ni­ca­tion strategies

 

FAQ

Why is stra­tegic consul­ting important in phar­maceu­tical communications?

Stra­tegic consul­ting ensures that medical content reaches its target groups precisely – factually correct, under­stan­dable, and effec­tive. It helps to clearly define commu­ni­ca­tion goals, sharpen messages, and imple­ment content consis­t­ently across all chan­nels. In phar­maceu­tical marke­ting in parti­cular, it is crucial for buil­ding trust, setting yourself apart from the compe­ti­tion, and meeting regu­la­tory requirements.

What is the diffe­rence between e‑learning and e‑detailing?

E‑learning conveys medical or phar­maceu­tical content for conti­nuing education—usually in a flexible and indi­vi­dua­lized manner. E‑detailing, on the other hand, is a digital form of sales in which specia­lists (e.g., doctors) are provided with inter­ac­tive infor­ma­tion about products, often through personal contact via video or tablet. In short, e‑learning provides further trai­ning, while e‑detailing informs and convinces in the phar­maceu­tical sales force.

All our services

Medical Writing

Consul­ting

Stra­tegy

Rese­arch and translation

Contact

Would you like to learn more about our work?

Then please contact us.

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